Spotify’s visual shift - how your brand can get on board
Dec 17, 2024
With new monetization models and creator tools, Spotify’s shift to video is sure to shake up influencer marketing for creators and brands alike. In this article, we explain why investing in visual storytelling and collaborating with the right influencers is key to engaging audiences in 2025.
Brainlabs
Brainlabs helps Anglian Home Improvements boost ROAS by 45% with Enterprise Bidding
Dec 17, 2024
At Brainlabs, we’re proud of the partnerships we’ve built with our clients - particularly those that involve innovation, collaboration, and a commitment to achieving high-performance results. That’s why we’re shining a light on the strong partnership between Anglian Home Improvements, Brainlabs, and Google, which led to a 45% improvement in Return on Ad Spend (ROAS) through a refined enterprise bidding strategy.
Brainlabs
Watching the detectives: The best fictional detectives never follow the establishment rules
Dec 10, 2024
Rules are made to be broken, especially in the world of marketing strategy - just ask Sue Unerman!
Brainlabs
Brainlabs among the first agencies to be awarded Google’s Test & Experiments Certification
Dec 9, 2024
We’re excited to share that Brainlabs has been recognised as one of the first agencies to achieve Google’s Test & Experiments Certification, a pilot program launching in 2025. This certification highlights our expertise in designing and running experiments that help clients measure and improve the effectiveness of their campaigns.
Brainlabs
Don’t sleep on the gaming industry boom (even if you’re not in the industry)
Dec 3, 2024
How can the gaming industry’s audience-first approach transform engagement across sectors? With insights from a Brainlabs webinar featuring Helen Clow, Haye Anderson, James Day, and Rachael Grant, this article breaks down five key approaches brands can adopt. Find out how listening to your audience, involving your community, combining data with creativity, trusting influencers, and taking creative risks can help brands do better.
Brainlabs
How the DOJ’s Chrome divestiture proposal could reshape advertising
Nov 27, 2024
The U.S. Department of Justice's (DOJ) recent proposal to mandate Google's divestiture of its Chrome browser represents a significant intervention aimed at curbing the company's dominance in the online search and advertising markets. This action, if implemented, is poised to have profound implications for the advertising industry.
Brainlabs
How to stand out on socials this holiday season
Nov 26, 2024
The holiday season is here, and brands are fighting for attention in an oversaturated market. This article explores how influencer marketing can ditch overused offers to give brands an edge, with strategies like creative campaigns and niche targeting. By working with influencers, brands can create authentic, engaging content that resonates with customers, builds trust, and drives sales.
Brainlabs
Stop doing things
Nov 21, 2024
Sue Unerman breaks down the art of balance: stopping the bad, starting the good, and thriving in marketing.
Brainlabs
Brainlabs Wins Best Use of Data & Insights at the 2024 Global Performance Marketing Awards
Oct 31, 2024
Brainlabs' unique tech solution designed for Designer Parfums, won the prestigious prize at the annual Global Performance Marketing Awards.
Brainlabs
A new start...
Oct 30, 2024
Sue Unerman's rise to Global Chief Strategy Officer at Brainlabs proves that sometimes you just have to trust your instincts in the fast-paced world of digital marketing.
Brainlabs