Understanding the December Google updates. Have you been impacted? If so, what do you do?
Jan 2, 2025
Many site owners that think they were impacted by these updates were not. I'll help you determine if you need to take action.
Marie Hynes
What we can learn from the Google creators summit for HCU impacted sites
Nov 1, 2024
Google recently held an event in which they invited a small group of website owners who had been impacted strongly by the helpful content system. I’ll recap some of the great blog posts and tweet threads written about this. Then, I’d like to think upon what we can learn
Marie Hynes
Analyzing Sep 2024 traffic drops for Forbes & CNN: Sections of sites unrelated to the brand were affected
Oct 30, 2024
Did Google prioritize expertise over authority in September 2024? Sites like Forbes and CNN saw traffic dips
Marie Hynes
Most interesting takeaways for SEOs on Google's Q3 2024 earnings call
Oct 29, 2024
Google's most recent earnings call was quite optimistic. Here are the bits I found most interesting. AI Overviews In 8 months they have reduced the costs for AIO's by 90%. Google is seeing strong engagement with AIO's. They are increasing overall search usage and satisfaction. People who use them
Marie Hynes
Google's Updated Spam Policy - What you need to know to avoid penalty or demotion.
Sep 26, 2024
Google's latest spam update clarifies site reputation abuse, hints that links aren't the main factor for relevancy and indicates sites can be removed from search for manipulation.
Marie Hynes
What are Twiddlers in Google's ranking systems? And how can we use this knowledge to rank better?
Sep 3, 2024
Discover what Twiddlers are in Google's ranking systems and how they impact search results. Learn about the types of Twiddlers and actionable SEO strategies to improve your rankings by understanding Google's algorithm better.
Marie Hynes
How the 🍓🍓🍓 account @iruletheworldmo manipulated us. And why it needed to happen.
Aug 16, 2024
Who is @iruletheworldmo? This mysterious account on X has been all I can think about for days now. I was duped. He used me to push his agenda. And I am so thankful for this. It was all for good reason. Very good reason. We truly are not prepared
Marie Hynes
August 2024 core update: Showing more content that people find genuinely useful. Here’s what has changed in Google’s documentation.
Aug 15, 2024
The August core update is here! Google’s documentation on core updates has changed significantly. Let’s take a look at what has changed. Here’s the archived version of the previous document. The purpose of this update is to show more content that people genuinely find useful Google’s announcement of the core update says that they are […]
Marie Hynes
I'm taking on new clients! Here is my strategy for SEO in 2024.
Jul 3, 2024
I'm thrilled to announce I'm opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today's search rankings. When the helpful content system launched in 2022, I […]
Marie Hynes
Does Google Know if Content is Accurate? A review of a page struggling to rank behind potentially inaccurate & unhelpful content.
Jun 27, 2024
Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial exhibits and testimonies to understand more about how Search works. (The afternoon of day 24 is the
Marie Hynes