What are Twiddlers in Google's ranking systems? And how can we use this knowledge to rank better?
Sep 3, 2024
Discover what Twiddlers are in Google's ranking systems and how they impact search results. Learn about the types of Twiddlers and actionable SEO strategies to improve your rankings by understanding Google's algorithm better.
Marie Hynes
How the 🍓🍓🍓 account @iruletheworldmo manipulated us. And why it needed to happen.
Aug 16, 2024
Who is @iruletheworldmo? This mysterious account on X has been all I can think about for days now. I was duped. He used me to push his agenda. And I am so thankful for this. It was all for good reason. Very good reason. We truly are not prepared
Marie Hynes
August 2024 core update: Showing more content that people find genuinely useful. Here’s what has changed in Google’s documentation.
Aug 15, 2024
The August core update is here! Google’s documentation on core updates has changed significantly. Let’s take a look at what has changed. Here’s the archived version of the previous document. The purpose of this update is to show more content that people genuinely find useful Google’s announcement of the core update says that they are […]
Marie Hynes
I'm taking on new clients! Here is my strategy for SEO in 2024.
Jul 3, 2024
I'm thrilled to announce I'm opening up spots for new client consulting. Let me share with you how I have completely reshaped my SEO strategy after spending the last two years learning as much as I can about the AI systems that determine today's search rankings. When the helpful content system launched in 2022, I […]
Marie Hynes
Does Google Know if Content is Accurate? A review of a page struggling to rank behind potentially inaccurate & unhelpful content.
Jun 27, 2024
Why is this page ranking poorly behind one with less helpful / accurate information? We’ve been digging into the treasure trove of information given to us in the DOJ vs Google trial exhibits and testimonies to understand more about how Search works. (The afternoon of day 24 is the
Marie Hynes
Navboost
Jun 25, 2024
This is part 3 of my series working to understand more about the attributes in the recently discovered Google API files. Part 1: What is this “leaked” Google documentation? Part 2: What are attributes? Navboost is one of Google’s core ranking algorithms. It uses user click data to help refine a bunch of search results […]
Marie Hynes
There’s still hope for September HCU impacted sites
Jun 10, 2024
Google’s Danny Sullivan and John Mueller both made comments on social media that give me hope that sites impacted by the September Helpful Content update may still have a chance of seeing some form of recovery with Google’s next core update. Travel blogger Katie Caf Travel has been working
Marie Hynes
What are attributes? Digging into the Google API docs
May 30, 2024
This is part 2 of a series of posts I am writing to discover more about what we can learn from the information in the recently discovered Google documentation on API references. Yesterday we started to learn more about the files that were found that possibly discuss important factors
Marie Hynes
What is this leaked Google code? Digging into the API Docs
May 29, 2024
Well this has been an interesting week. Rand Fishkin published a fascinating article about a set of documents that was shared with him. These documents contain the documentation for making API calls to Google’s Cloud Content Warehouse. There is speculation, for good reason, that this documentation can help us learn a significant amount about Google's […]
Marie Hynes
What is going on with the Site Reputation abuse policy?
May 8, 2024
Although Google told us the site reputation abuse policy would go into effect on Sunday, May 5, Danny Sullivan tweeted on Monday evening that the manual actions were currently being handed out and that the algorithmic component was not yet live. At the time I write this, we have seen the first manual actions. I […]
Marie Hynes