Advanced Xpath Functions for the Screaming Frog SEO Spider
Dec 17, 2024
One of the most powerful features of the Screaming Frog SEO Spider is the ability to scrape whatever information you want from a website in bulk using custom extractions. I have previously written about using XPath for custom extractions, which is a great place to get started if you’re interested...
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How to Elevate Your PR Strategies With Competitor Analysis
Dec 10, 2024
We’ve all heard that imitation is the sincerest form of flattery, right? Well, any PR professional will be able to tell you of a campaign they’ve been inspired by and wondered how they could do something similar for their own clients. As PR professionals, we’re constantly tweaking strategies and plans,...
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A Hat
Dec 5, 2024
In the Bloomsbury big top, the Screaming Frog team net 3 awards. Having been shortlisted for 8 categories, across both SEO and PPC, the Screaming Frog team headed to the 2024 UK Search Awards with aspirations of adding some more silverware to an ever growing trophy cabinet. Hosted by the...
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How To Use Generative AI To Automate Ecommerce Category Page Text
Dec 4, 2024
So let’s talk about ecommerce text on category pages. If you’ve worked in ecommerce SEO for any given time, you’ve likely seen this strategy. After the product listings on a given category page, you’ll see text that appears at the bottom that’s clearly written for search. This article is a...
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Optimising Your Location Pages for Both Users and Search - Screaming Frog
Nov 27, 2024
In the digital landscape, effective communication is key to attracting and retaining site visitors and climbing search engine rankings. Location pages and ‘About Us’ pages often play crucial roles in shaping user experience and enhancing SEO. These pages are not only the key to providing essential information but also reflect...
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Screaming Frog SEO Spider Update – Version 21.0
Nov 12, 2024
We’re delighted to announce Screaming Frog SEO Spider version 21.0, codenamed internally as ‘towbar’. This update contains new features and improvements based upon user feedback and as ever, a little internal steer. So, let’s take a look at what’s new. 1) Direct AI API Integration In our version 20.0 release...
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Screaming Frog Crawling Clinic Returns to brightonSEO San Diego
Oct 23, 2024
It’s that time of year again! After a successful visit to San Diego last year, the Screaming Frog Crawling Clinic are packing up their gear and heading across the pond for brightonSEO San Diego Edition once again. This time it’s hosted from the 18th to the 20th of November. You’ll...
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Create Custom Heatmap Audits With the SEO Spider
Oct 21, 2024
Ten years ago, I was searching for a tool that would help me determine what was wrong with a website I was working on. While scrolling through posts on a forum, I noticed that people had been praising a tool that had a catchy name, as opposed to all the...
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The brightonSEO Crawling Clinic October ’24
Sep 27, 2024
The biannual brightonSEO events have been marked in our calendar for well over 12 years now, and next week’s is no exception. As always, you can find us in our usual spot (stand 34, right hand side of the exhibition hall as you walk in): Come and meet the team...
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Using the Screaming Frog SEO Spider and OpenAI Embeddings to Map Related Pages at Scale
Sep 23, 2024
Since Screaming Frog SEO Spider version 20.0 was released, SEOs can connect Screaming Frog and OpenAI for several use cases, including extracting embeddings from URLs. Using embeddings is a powerful way to map URLs at scale at a high speed and low cost. In this blog post, we’ll explain step...
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