Meta introduces generative AI video advertising tools
Oct 8, 2024
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Search Engine Land
How to use Microsoft Clarity for deeper website analytics
Oct 8, 2024
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
Search Engine Land
Google Product Studio launches AI-generated video creation tool
Oct 8, 2024
This is now rolling out to US based merchants.
Search Engine Land
Key PPC ad strategies for home services
Oct 8, 2024
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Search Engine Land
Visual content and SEO: How to use images and videos in 2025
Oct 7, 2024
Discover top trends, challenges and a step-by-step process to optimize and futureproof your images and videos for search.
Search Engine Land
Structured data and SEO: What you need to know in 2025
Oct 7, 2024
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
Search Engine Land
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Oct 7, 2024
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality into every piece of content.
Search Engine Land
Amazon Today: A new frontier for brick-and-mortar
Oct 7, 2024
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment for local stores.
Search Engine Land
SEO grew up, a lot of SEOs didn’t
Oct 4, 2024
Navigate the industry's maturity crisis with the right mindset. Learn to create value, not just optimize, for long-term success.
Search Engine Land
The SEO impact of interstitials, before and after
Oct 4, 2024
What type of impact do interstitials or pop-ups have on search? Dive into this case study to see their effect on organic traffic value.
Search Engine Land