This day in search marketing history: February 29    Feb 29, 2024
Spreading Santorum drops on Google, plus: Bing artificially increases market share, local mobile search in apps, Susan Wojcicki and more.
Search Engine Land

YouTube expands free editing app to 13 new markets    Feb 28, 2024
YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more directly from your phone.
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Google faces $2.27 billion lawsuit by publishers over advertising practices    Feb 28, 2024
A group of 32 publishers in Europe filed the lawsuit, alleging that Google's advertising practices have caused them financial losses.
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Google Analytics 4 launches default Google Ads report    Feb 28, 2024
The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account.
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4 SEO tips to elevate the user experience    Feb 28, 2024
Integrating SEO into your CX strategy can improve organic visibility and rankings. But don't let it overshadow user-centric design.
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WalkerOS: A data collection alternative to gtag.js    Feb 28, 2024
Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks.
Search Engine Land

Google unveils major Search Partner Network update as it removes opt-out option    Feb 27, 2024
Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report.
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Reminder – Google is enforcing stricter rules for consumer finance ad targeting    Feb 27, 2024
Take action now to ensure your personalized ads don't violate Google's updated policy, or else risk facing a potential account suspension.
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3 reasons not to block GPTBot from crawling your site    Feb 27, 2024
There’s much more to gain than lose by embracing GPTBot. Explore three primary benefits of adopting OpenAI’s bot technology.
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7 reasons why your AI content sucks (and how to fix it)    Feb 27, 2024
Lazy AI articles full of plagiarized text and generic writing can't compete with insightful, specific articles by real experts. Here’s why.
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