Google tests more noticeable ad labels in search results    Sep 11, 2024
Google is testing a more noticeable ad format, using a taller gray background with labels like 'Sponsored' and 'Promoted results.'
Search Engine Land

Google adtech antitrust trial: Everything you need to know    Sep 11, 2024
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
Search Engine Land

New WordPress Plugin Simplifies Achieving Success    Sep 11, 2024
New WordPress plugin by Yoast co-founders helps users manage tasks, boost productivity and experience success
Search Engine Journal

Google Integrates Internet Archive Links Into Search Results    Sep 11, 2024
Google integrates Internet Archive's Wayback Machine into search results, enabling easy access to older versions of webpages.
Search Engine Journal

Google Search adds Internet Archive’s Wayback Machine links to about this page    Sep 11, 2024
This comes after Google dropped the cache link from the search results.
Search Engine Land

Stop Overcomplicating Things. Entity SEO is Just SEO    Sep 11, 2024
I have good news: You don't have to do entity SEO. Because you're already doing it.
Ahrefs

Google On When Not To Worry About Traffic Fluctuations    Sep 11, 2024
Google's John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations.
Search Engine Journal

How to manage a paid media budget: Allocation, risk and scaling    Sep 11, 2024
Find out how to allocate your PPC budget, optimize spend across platforms and scale campaigns without compromising performance.
Search Engine Land

Daily Search Forum Recap: September 11, 2024    Sep 11, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing a new ad label header, it makes the ads stick out more. Google Search ranking volatility is still incredibly heated...
Search Engine Roundtable

Favoritism: Has Google Dialed Up The Brand Factor Even More?    Sep 11, 2024
Learn why branding is crucial for SEO success. Discover how building a strong brand can differentiate your business and attract loyal customers.
Search Engine Journal

7 tips for delivering high-impact technical SEO audits    Sep 11, 2024
Focus on impactful changes, provide actionable insights and leverage AI to enhance audit efficiency and client success.
Search Engine Land

7 common technical ecommerce SEO mistakes to prevent    Sep 11, 2024
Avoid common ecommerce mistakes and turn your online store into a success story. Learn how to identify and correct technical SEO errors.
Yoast

Google Search Ranking Volatility Heated A Week After The August Core Update Completed    Sep 11, 2024
I sound like a broken record, but the Google Search ranking volatility is still incredibly heated and has not let down, even over a week after the Google August 2024 core update was completed on September 3rd.
Search Engine Roundtable

How to build and retain brand trust in the age of AI    Sep 11, 2024
Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy.
Search Engine Land

Google Testing New Ad Label Design    Sep 11, 2024
Google is testing a new ad label and interface that really make the ads way more noticeable in the Google Search results. The ad label still is a black sponsored label, but Google is testing it on a tall gray background, with subtitles like "promoted products" and "promoted results."
Search Engine Roundtable

Google Notifies Advertisers On Local Services Ads Verification Requirements    Sep 11, 2024
In March, Google announced a new verification process for its Local Service Ads program. Well, now, Google has started to email advertisers that need to take the steps to verify their advertising accounts.
Search Engine Roundtable

Bing Local Pack Tests Review Source Icons (Yelp/Facebook)    Sep 11, 2024
Microsoft is testing adding the source of the reviews in the Bing Search local pack, instead of showing review stars. So if the Bing Search local pack is showing reviews from Yelp, it would show the Yelp logo, and if it is showing them from Facebook, it would show the Facebook logo.
Search Engine Roundtable

Google AdSense Expands Auto Ads To French, Spanish, and Japanese    Sep 11, 2024
Google is expanding AdSense's Auto ads to support French, Spanish, and Japanese languages. Previously, Auto ads were worked for English and German languages only.
Search Engine Roundtable

Google Search Now Supports Ineligible Region For Videos    Sep 11, 2024
Google Search now supports specifying where (which regions) a video is not allowed to be viewed in its video structured data and video SEO documentation. A new ineligibleRegion property was added to the Google video structured data documentation.
Search Engine Roundtable

Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen    Sep 11, 2024
Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions.
Search Engine Journal

Google Expands Video Structured Data Options With New Property    Sep 10, 2024
Google adds 'ineligibleRegion' property to video structured data, allowing publishers to specify regions where videos shouldn't appear in search results.
Search Engine Journal

Google Says Fixing Headings Won't Change Rankings    Sep 10, 2024
Google's John Mueller says that hierarchical headings have a slight impact, but fixing them won't change your rankings
Search Engine Journal

Google Chrome Drops Support For First Input Delay: What It Means    Sep 10, 2024
Chrome ends support for First Input Delay metric, pushing developers to adopt holistic Interaction to Next Paint metric.
Search Engine Journal

New WordPress 6.6.2 Fixes Important Display Issue    Sep 10, 2024
WordPress 6.6.2 contains 26 bug fixes, including one that corrects an issue causing pages to display incorrectly
Search Engine Journal

Meta to restrict data in Business Tools, impacting ad targeting    Sep 10, 2024
Meta's data restrictions aim to enhance privacy but may complicate ad targeting and potentially pause ads with highly targeted UTMs.
Search Engine Land

EU’s top court upholds $2.7 billion fine against Google    Sep 10, 2024
The record $2.7 billion fine against Google was for favoring its own price-comparison service in search results.
Search Engine Land

Google tightens verification for lawyers in Local Services Ads    Sep 10, 2024
Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.
Search Engine Land

Google vs. DOJ: Why Google's 'hundreds of competitors' claim doesn't add up    Sep 10, 2024
Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading?
Search Engine Land

How to do PPC competitor analysis    Sep 10, 2024
Monitor your PPC competitors, analyze their ad strategies and leverage insights to optimize your campaigns and post-click experiences.
Search Engine Land

Daily Search Forum Recap: September 10, 2024    Sep 10, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple Visual Intelligence is Apple's version of Google Lens but it uses Google, ChatGPT, Yelp and others. Google AI Overviews are showing for commercial queries again...
Search Engine Roundtable

Does generative AI save time, money and resources in SEO?    Sep 10, 2024
Explore AI's impact on SEO efficiency, cost-saving and resource management through these real-world use cases.
Search Engine Land

Apple Visual Intelligence - search using your iPhone camera    Sep 10, 2024
Apple uses Google, OpenAI and other search providers for the search results.
Search Engine Land

Google is hiding search data from advertisers and profiting    Sep 10, 2024
Here’s how it affects your ad campaigns and what you can do to optimize performance despite limited visibility.
Search Engine Land

Apple Visual Intelligence - With Camera Lens For Local, Shopping & More    Sep 10, 2024
Apple had its big event yesterday, and during the iPhone talk, they announced Apple Visual Intelligence. Where you can take photos of anything, and it will use Apple Intelligence for local search, shopping, homework help, and more.
Search Engine Roundtable

Bing Search Footer Message: Search By Typing Anything On The Keyboard    Sep 10, 2024
Microsoft is testing, showing a notice at the bottom of the Bing search results that says, "Search by typing anything on the keyboard." This happens when you reach the footer of the Bing Search results. When you start typing, your characters appear in the search box for a new Bing Search session.
Search Engine Roundtable

Google AI Overviews With Product Shopping Results    Sep 10, 2024
Google is bringing back shopping and product results in the AI Overviews for commercial queries. I'll be honest, I don't remember them going away but I am told they have now returned. Maybe they went away with the Ray update, when Google restricted how often AI Overviews showed.
Search Engine Roundtable

Report: Half Google AI Overviews Links Overlap With Top Organic Results    Sep 10, 2024
A new Google AI Overview study says that about half of the links displayed in the AI Overviews overlap with the links shown in the traditional Google Search results. Plus, the most linked to sources are YouTube and Wikipedia, according to the new report.
Search Engine Roundtable

Google Local Showing Business Photos On Review Sentiments    Sep 10, 2024
Google is now showing business submitted photos from Google Business Profiles in the Google Local and Maps review sentiments section. So above the reviews, Google may show photos submitted by the business, related to those reviews.
Search Engine Roundtable

Scaling local advertising with automation in the new media landscape    Sep 10, 2024
How to improve performance and efficiency.
Search Engine Land

SEO In The Age Of AI: Build AI Best Practices    Sep 10, 2024
Stay ahead of the curve with SEO in the age of AI. Discover how AI is transforming the digital marketing landscape and get expert advice on integrating AI into your strategy.
Search Engine Journal