The Best of Ahrefs’ Digest: March 2024    Apr 12, 2024
Discover our favourite reads from the past month.
Ahrefs

TikTok testing virtual influencers for video ads    Apr 12, 2024
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
Search Engine Land

Chase launches first bank-led media network    Apr 12, 2024
The new Chase Media Solutions boasts 80 million financial customers for brands to send special offers to.
Search Engine Land

How advertisers can capitalize on vertical video    Apr 12, 2024
Explore the rise of vertical video ads on TikTok, Instagram and Shorts and how AI and content variation can drive optimal campaign results.
Search Engine Land

How the Google-Reddit partnership impacts brand management    Apr 12, 2024
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.
Search Engine Land

Google Says Indexing & Algorithm Updates Are Independent    Apr 12, 2024
Google once again said that its indexing systems are completely independent of its ranking updates, like the core update. Gary Illyes from Google said indexing, canonicalization, and those types of "systems are independent" of core updates.
Search Engine Roundtable

Google Clarifies Structured Data Carousels Beta Docs To Add Feature Availability & Markup Location    Apr 12, 2024
Google has made some changes to its new Structured data carousels (beta) documentation to list the feature availability of this carousel and also to clarify where to place the markup. Google wrote the "markup must be on the summary page, and you don't need to add markup to the detail pages in order to be eligible for this feature."
Search Engine Roundtable

Google Says Ranking Well In Shopping Boxes, Images Boxes & Other Verticals Does Not Hurt Your Web Rankings    Apr 12, 2024
John Mueller from Google said that ranking well in the Google Shopping or Google Image vertical boxes does not impact your ranking in the core web results. He said, "I can't imagine that they'd be connected" when asked about how ranking well in the Merchant Center results can impact the web results.
Search Engine Roundtable

Google Knowledge Panels Mentioned Section    Apr 12, 2024
Google is testing a "mentioned" button that shows other people mentioned in the knowledge panels in the Google Search results. We saw variations of "mentioned by" in Google Discover and Explore but now we are seeing something similar in knowledge panels.
Search Engine Roundtable

Google Maps Updates Suggest An Edit Workflow    Apr 12, 2024
Google has updated the Suggest an edit feature within Google Maps business listings. Google said the new flow is "easier" and should help make updates to the Google Maps data.
Search Engine Roundtable

Google Search Central Live Romania 2024 Recap    Apr 12, 2024
Mihai Aperghis (@mihaiaperghis), an SEO we reference here from time to time, is also a Google Product Expert and attended the Google Search Central Unconference the other week. He has written this blog post and I am posting it here as a super rare guest post on this site. Why...
Search Engine Roundtable

10 Paid Search & PPC Planning Best Practices    Apr 12, 2024
Improve your PPC marketing program with these 10 best practices. Enhance performance, keep up with trends, and adjust your strategy for success.
Search Engine Journal

Google Unplugs "Notes on Search" Experiment    Apr 12, 2024
Google's Notes Search Labs experiment is ending, something that the search community pretty much viewed as inevitable
Search Engine Journal

WordPress Releases A Performance Plugin For "Near    Apr 11, 2024
WordPress releases an official performance plugin that provides support for the Speculative Loading API which can help speed up webpages
Search Engine Journal

Google Explains Index Selection During A Core Update    Apr 11, 2024
Google's Gary Illyes answers a question about what happens to index selection and canonicalization during a core update
Search Engine Journal

Are Websites Getting Faster? New Data Reveals Mixed Results    Apr 11, 2024
New study reveals wide website speed gaps - is your site falling behind competitors?
Search Engine Journal

Daily Search Forum Recap: April 11, 2024    Apr 11, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google responds to complaints about examples of hurtful and dangerous search results. Google Ads tests a "people also consider" label on search ads. Google is not going to close down the site command. Google Ads tests "get phone number" button instead of "call" button. Google says the differences between a 404 and 410 are too minimal...
Search Engine Roundtable

Google structured data carousels (beta) clarified for summary pages    Apr 11, 2024
Google also added the feature availability for this carousel beta.
Search Engine Land

Google Updates Carousels (Beta) Structured Data Documentation    Apr 11, 2024
Google clarified their Carousels (beta) structured data documentation and added an important detail that was left out of the previous version
Search Engine Journal

Google CEO on the evolution of Search and SGE    Apr 11, 2024
Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.
Search Engine Land

TikTok launches enhanced ad placement controls    Apr 11, 2024
Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear.
Search Engine Land

Google testing People Also Consider label on branded search ads    Apr 11, 2024
Advertisers are concerned that Google could be planning to force brands into entering competitor ad auctions.
Search Engine Land

Jeremy Hull speaks to Adweek about Perplexity’s plans to sell ads on its platform    Apr 11, 2024
Perplexity has announced its going to start selling ads. Brainlabs’ Chief Product Officer for North America, Jeremy Hull spoke to Adweek’s Trishla Ostwal all about their ambitious plans.
Brainlabs

Brainlabs earns its Certified Company in Media badge in partnership with Meta    Apr 11, 2024
We’re honoured to share that Brainlabs has earnt its “Certified Company in Media” badge in partnership with Meta.
Brainlabs

The Performance Max playbook: Best practices and emerging tactics for 2024    Apr 11, 2024
Strategies for running Performance Max campaigns in 2024, covering campaign structure, creative, budgeting and conversion tracking.
Search Engine Land

Advanced Google Ads tracking for local service companies    Apr 11, 2024
Effectively measure the marketing impact of your Google Ads campaigns for local service clients with these enhanced tracking methods.
Search Engine Land

Google Search Results Can Be Harmful & Dangerous In Some Cases    Apr 11, 2024
Over the past few weeks, Google's Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The sad part to me is that a couple of years ago, this was not the case with the Google search results (for the most part).
Search Engine Roundtable

Google Says Differences Between 410 and 404 Is So Minimal    Apr 11, 2024
The SEO topic of using a 404 versus a 410 error status code for pages not found is one of those topics that has been around for the past two decades. And now Google's John Mueller replied to another question about it saying that the difference between the two is so minimal that it doesn't matter.
Search Engine Roundtable

Google Ads Tests People Also Consider Label    Apr 11, 2024
We recently covered Google labeling the Google Ads with Related to your search labels and now we are seeing Google label ads with "People also consider" labels. Why is Google doing this? I really don't understand to be honest.
Search Engine Roundtable

Google Is Not Closing The Site Command    Apr 11, 2024
Danny Sullivan, Google's Search Liaison, confirmed that the search company is now closing the site command search operator. He said this after there were some complaints about the operator not working properly.
Search Engine Roundtable

Google Ads With Get Phone Number Button    Apr 11, 2024
Google is testing replacing the "call" button in the Google Ads, including Local Service Ads, with a "get phone number" button. This is a much longer phrase to use, but it is much more descriptive of what the button actually does; it gives you the phone number to call on your own.
Search Engine Roundtable

15 Reasons Why Your Business Absolutely Needs SEO    Apr 11, 2024
Brands need SEO to efficiently and cost-effectively connect with customers at key points throughout their user journeys. And the sooner they do it, the better off they’ll be.
Search Engine Journal

Google’s CEO On What Search Will Be Like In 10 Years    Apr 11, 2024
Google's CEO Sundar Pichai discusses how AI will influence what search engines will look like in ten years
Search Engine Journal

34 High-Ticket Affiliate Marketing & Partner Programs 2024    Apr 11, 2024
Looking for high-ticket affiliate programs? Check out our guide to the best programs for 2024 and start monetizing your online presence.
Search Engine Journal

Daily Search Forum Recap: April 10, 2024    Apr 10, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I am seeing more ranking volatility from the Google core update today. Google's helpful content update is no longer...
Search Engine Roundtable

Google Improves INP For Sites Using Consent Management Platforms    Apr 10, 2024
Google improves website interactivity metric by collaborating with consent management platforms, yielding faster load times when cookies are accepted.
Search Engine Journal

Meta advertisers claim sales are down and costs are up due to glitchy automated system    Apr 10, 2024
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
Search Engine Land

Google's John Mueller Clarifies 404 & 410 Confusion For SEO    Apr 10, 2024
Google's John Mueller advises website owners on penalties, proper content practices, and HTTP status codes.
Search Engine Journal

Google updates Merchant Center product data specifications    Apr 10, 2024
The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
Search Engine Land

B2B audience targeting: Meta Ads as an alternative to LinkedIn    Apr 10, 2024
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.
Search Engine Land