Ask An SEO: What To Analyze On Competitors Sites For SEO    Jun 20, 2024
Learn how to analyze competitors' SEO techniques and improve your website's performance. Don't just copy what they do, find a better solution.
Search Engine Journal

New Bluehost Agency Partner Program For WordPress Agencies    Jun 20, 2024
Bluehost Agency Partner Program offers WordPress agencies and freelancers exclusive access to highest level hosting & new revenue streams
Search Engine Journal

10 Tips On How To Rock A Small PPC Budget    Jun 19, 2024
Maximize your PPC results with a small budget. Get tips on optimizing your PPC program to make every dollar count.
Search Engine Journal

Reddit Traffic Up 39%: Is Google Prioritizing Opinions Over Expertise?    Jun 19, 2024
As Reddit ranks higher in Google searches, its traffic has reportedly grown 39% year-over-year.
Search Engine Journal

Is Google Crawling Your Site A Lot? That Could Be A Bad Sign    Jun 19, 2024
Google's Gary Illyes says sudden crawling spikes may signal hacked sites or other issues.
Search Engine Journal

Daily Search Forum Recap: June 19, 2024    Jun 19, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google posted its FAQs on AI Overviews...
Search Engine Roundtable

Google Showing Fewer Reddit Links In Search?    Jun 19, 2024
Some in the SEO industry have been asking if Google has been showing fewer links in its search results to Reddit over the past several weeks. So Mordy Obserstein pulled some Semrush data that showed a slight downtick in Reddit results in Google's Discussion and Forums section.
Search Engine Roundtable

Google Posts AI Overviews FAQs Including Why You Can't Disable AI Overviews    Jun 19, 2024
Google has posted a new document in its forums named frequently asked questions about AI Overviews. In this document it has a section named "why can’t I disable AI Overviews?" The answer is that Google's "goal is to help people find the information they’re looking for quickly and reliably."
Search Engine Roundtable

Google Explains When A Spike In Crawling Is Bad    Jun 19, 2024
Google's Gary Illyes posted on LinkedIn with two common examples of when a spike in Googlebot activity, crawling, is a bad thing. The short answer is when Googlebot gets to crawling an infinite section of your site (like calendar pages that goes on forever) and when your site is hacked with a ton of new hacked pages.
Search Engine Roundtable

Google Tests 6 People Also Ask From 4    Jun 19, 2024
Google is testing showing two more people also ask results, by default, which is a total of six people also ask, instead of the typical four people also ask that Google would show in its search results.
Search Engine Roundtable

Google Local Panels For Business Profiles Gains Menu Button    Jun 19, 2024
Google seems to be adding a "menu" button to the Google Business Profiles, the local panels, in the web search results. I think Google has tested this one and off over the years, but as Marcin Karwowski noted, it seems to be rolling out now to some businesses.
Search Engine Roundtable

Google Launches AdSense Privacy & Messaging For Users To Opt Out    Jun 19, 2024
Google has begun rolling out a new privacy and messaging feature for AdSense ads in some US states. This is to comply with California, Colorado, Connecticut, Virginia, and Utah privacy laws. The feature allows the site to communicate to the user about opting out of the sale or sharing of their personal information.
Search Engine Roundtable

How white label link building services work in 2024    Jun 19, 2024
Wondering how white-label link building can boost your SEO? Discover its benefits and learn how to find the right partner today.
Search Engine Land

The Impact Of AI And Other Innovations On Data Storytelling    Jun 19, 2024
Learn about the future of data storytelling in the era of AI. Discover how advancements in technology are shaping the way we collect, analyze, and present data for effective communication.
Search Engine Journal

Introduction To LLMs Text Embeddings For SEO With Examples    Jun 19, 2024
Start from the basics! Learn how you can use LLMs to scale your SEO or marketing efforts for the most tedious tasks.
Search Engine Journal

14 proven strategies to enhance your website's SEO    Jun 18, 2024
Make sure your site checks all the technical aspects of SEO, including website structure, URL optimization, page speed, and crawlability.
Search Engine Land

How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants    Jun 18, 2024
Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them.
Search Engine Journal

Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights    Jun 18, 2024
R-Index by Razorfish unlocks actionable insights from disparate data silos, providing a unified view of brand sentiment and consumer journeys
Search Engine Journal

Google’s Display & Video 360 API gets two new updates    Jun 18, 2024
The DV360 API update adds the ability to manage advertiser-level keyword targeting and an optimization objective field for insertion orders.
Search Engine Land

Meta unveils AI chatbots and business messaging tools     Jun 18, 2024
Meta introduced a suite of new AI-powered solutions including AI chatbots on Messenger, paid marketing messages on Messenger and more.
Search Engine Land

Daily Search Forum Recap: June 18, 2024    Jun 18, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console reports with # signs in them are not related to canonicalization in Google Search, it is related to Google Sitelinks. Bing Webmaster Tools can show clickthrough rates of over 100%, no joke. Google is testing black sitelinks. Google Maps added an edit and post button to the main buttons for Google Business Profiles. And no...
Search Engine Roundtable

7 tips for conducting Google Ads audits    Jun 18, 2024
Keep your Google Ads account in top shape by auditing key areas like conversion tracking, impression share, match type performance and more.
Search Engine Land

SEO pros and cons of HubSpot vs. WordPress vs. Webflow    Jun 18, 2024
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.
Search Engine Land

Instacart expands shoppable ads to YouTube    Jun 18, 2024
Instacart enables select brand partners to convert YouTube viewers directly into Instacart shoppers for same-day delivery through shoppable video ads.
Search Engine Land

How Google and Meta could disrupt travel discovery with AI    Jun 18, 2024
Here’s how AI from Google and Meta are influencing how consumers research and plan trips, reshaping marketing strategies.
Search Engine Land

Pounds In Google Search Console Reports Are Not Related To Canonicalization    Jun 18, 2024
There is a lot of talk in the wider SEO community around pound signs, #, in the Google Search Console reports, meaning something about canonicalization. John Mueller from Google, along with a number of SEOs, said it has nothing to do with canonicalization. Instead, it has to do with Google tracking on-page sitelinks from the Google Search results.
Search Engine Roundtable

Google Adds Edit & Post Button To Business Profile Listing On Google Maps    Jun 18, 2024
Google has added an "edit" and "post" button more prominently as big buttons to Google Business Profiles within the Google Maps interface. Previously, these buttons were not as accessible in the Google Maps interface.
Search Engine Roundtable

Google Search Results Do Not Always Show Original Source    Jun 18, 2024
Google's John Mueller said in the last SEO Google Office Hours video that Google's "search results are not an indication of what Google's systems consider to be the original source." This means that just because Google ranks a piece of content, it does not necessarily mean that the content is the original source.
Search Engine Roundtable

Microsoft Explains Why Bing Webmaster Tools Can Show A Clickthrough Rate Over 100%    Jun 18, 2024
Did you ever sort the Bing Webmaster Tools clickthrough-rate column from highest to lowest and notice that you can see a CTR higher than 100%, I even see 300%. Well, Fabrice Canel from Microsoft said this is possible when a searcher clicks on your listing more than once from the same search result set.
Search Engine Roundtable

Google Testing Black Sitelinks    Jun 18, 2024
Google is testing another variation of its sitelinks design, this one uses black font colors for the sitelinks. Of course, Google generally uses blue for those links, because links are generally in blue underlined font.
Search Engine Roundtable

Study: 82.5% of marketers to boost SEO budgets in 2024    Jun 18, 2024
A new study surveyed 200+ marketing experts to gain insights into their marketing spend and strategy in 2024.
Search Engine Land

Google and Bing stress the importance of lastmod in XML sitemaps    Jun 18, 2024
Optimize your site's crawling and indexing by implementing the correct usage of last modified tags in XML sitemaps as recommended by Google and Bing.
Yoast

How To Uncover Traffic Declines In Google Search Console And How To Fix Them    Jun 18, 2024
Identify and fix traffic declines in Google Search Console. Learn how to troubleshoot and understand the potential causes behind this drop in organic traffic.
Search Engine Journal

Google's $2.3 million check secures bench trial in adtech antitrust case    Jun 17, 2024
After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.
Search Engine Land

Reddit unveils new Conversation Ads    Jun 17, 2024
Reddit makes a major revision to its conversation page ads, including a new premium ad placement within discussion threads.
Search Engine Land

YouTube Tests Crowdsourced Annotations For Videos    Jun 17, 2024
YouTube tests crowdsourced context notes, allowing creators and viewers to annotate videos.
Search Engine Journal

Boost Your Visibility Now: A Local Search Guide For Multi-Location Businesses    Jun 17, 2024
Want to enhance your local SEO strategy and scale the visibility of your businesses? Don’t miss our live webinar with SOCi.
Search Engine Journal

Google Analytics Adds User Conversion Rate Metrics    Jun 17, 2024
Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics.
Search Engine Journal

Daily Search Forum Recap: June 17, 2024    Jun 17, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had another possible Google search ranking update this weekend. Google Ads is forcing some advertisers off credit card payments. Apple updated its Applebot documentation in a big way. Google Maps updated its fake engagement policy. Google updated its hreflang documentation. Google Ads now allows for some opioid painkiller ads. And a special piece from Glenn Gabe on tracking AI Overviews in Google Search Console - well...
Search Engine Roundtable

Social search and the future of brand engagement    Jun 17, 2024
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
Search Engine Land